To Sue or Not To Sue

OK, read this article:
http://abcnews.go.com/blogs/business/2011/10/group-hits-general-mills-on-fruit-snack-nutrition/

If you don't feel like reading it, here is the article in summary: 
"A nonprofit nutrition and health watchdog group and a California mother are at the center of a complaint that alleges General Mills misled consumers about the nutritional and health qualities of its fruit snacks including Fruit Roll-Ups and Fruit by the Foot."


My thoughts on this:  although I do agree that it is wrong to advertise very unhealthy things as "healthy", I think that consumers should take responsibility as well.  I mean, for goodness sake, HOW LONG DOES IT TAKE TO TURN A PACKAGE OVER AND CHECK THE INGREDIENTS?  10 seconds?  Maybe 20 if it is a super-long list of unhealthy ingredients?  It's completely ridiculous to me that someone would even consider suing for such a thing.  People nowadays are apparently idiots!  Even if something says, "made with real fruit" on the front, wouldn't you be a little suspicious of a product that is rolled up and can sit on the shelf for years without going bad?  Just saying.  So what do you think?  Are consumers idiots, should General Mills have to take of the "sport pictures of fruits" off their packaging, or a little of both?